Last updated: 01/01/2026

At MAVA (hereinafter, "we", "our" or "the Store"), we use cookies and similar technologies to improve our website's performance, personalize your shopping experience, and analyze our traffic. This Cookie Policy clearly and transparently explains what these technologies are, how we use them, and how you can manage your preferences.

By continuing to browse our website or by accepting our cookie notice, the user agrees to the use of cookies in accordance with this policy.

1. WHAT ARE COOKIES?

Cookies are small text files that are downloaded and stored on your device (computer, smartphone, or tablet) when you visit a website. These files allow the website to "remember" your actions and preferences (such as login, language, font size, and products added to the shopping cart) for a certain period of time, so you don't have to re-enter them every time you return to the site.

2. WHAT TYPES OF COOKIES DO WE USE?

As an online store, we use different categories of cookies to ensure the proper functioning of the e-commerce ecosystem:

A. Strictly Necessary Cookies (Essential)

These cookies are essential for you to navigate the website and use its basic functions. Without them, the store will not function correctly.

• Purpose: They allow you to keep products saved in your shopping cart while you browse other pages, securely process payments, and identify if you are logged into your customer account.
  
• Blocking: These cookies cannot be deactivated in our systems, as the website would cease to function.
  

B. Performance and Analytical Cookies

These cookies collect anonymous information about how users interact with our website.

• Purpose: They help us understand which pages are most visited, how customers reach MAVA (through social media, search engines, etc.), and if the site has any loading errors.
  
• Note: All information collected by these cookies is aggregated and, therefore, completely anonymous.
  

C. Functionality and Personalization Cookies

These cookies allow our website to remember the choices you made during your browsing to offer you a more personalized experience.

• Purpose: To remember your preferred language, your geographical location, or to greet the customer by name if they have an active account.
  

D. Advertising and Social Media Cookies (Targeting)

These cookies are installed through our website by our advertising partners (such as the Meta/Facebook Pixel, TikTok Pixel, or Google Ads).

• Purpose: They are used to create a profile of your interests and show you relevant MAVA ads when you visit other websites or social media. They also limit the number of times you see the same ad and help us measure the effectiveness of our marketing campaigns.
  

3. THIRD-PARTY COOKIES

In some cases, we use cookies provided by trusted third parties. In addition to the Shopify ecosystem itself, our store may activate:

• Google Analytics: To help us understand how you use the website and how we can improve your experience.
  
• Social Media Pixels (Meta, TikTok, etc.): To present you with personalized offers on your social media after you have shown interest in our beauty and hair products.
  

4. HOW LONG DO COOKIES STAY ON MY DEVICE?

The retention period varies depending on the type of cookie:

• Session Cookies: These are temporary and expire automatically once you close your internet browser.
  
• Persistent Cookies: These remain on your device even after closing the browser, until they expire (the period varies from days to a few months, depending on the cookie) or until you decide to delete them manually.
  

5. HOW CAN YOU CONTROL AND MANAGE COOKIES?

You have the right to decide whether to accept or reject non-essential cookies. There are several ways to manage your preferences:

A. Through the Store's Banner

When you first enter MAVA, you will be presented with a consent banner. You can click "Accept all", "Reject non-essential cookies", or customize your choices.

B. Through your Browser Settings

You can configure your internet browser to accept, reject, or notify you each time a cookie is installed. Each browser has its own configuration method:

Note: If you choose to disable all cookies (including essential ones), you may not be able to access some areas of our store, and important functions, such as the shopping cart or personalized checkout, will become unavailable.

6. CHANGES TO THE COOKIE POLICY

We may update this Cookie Policy periodically to reflect changes in the technologies we use or for legal and regulatory reasons. We recommend that you consult this page regularly to stay informed.

7. CONTACT

If you have any doubts or questions about our use of cookies, please contact us via email: info@mavaoficial.com